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Fonts
Trade Gothic makes a statement. Tiempos adds verve. These creative types harmonize beautifully, so feel free to play around and find the perfect balance.
Trade Gothic makes a statement. Tiempos adds verve. These creative types harmonize beautifully, so feel free to play around and find the perfect balance.
51²è¹Ý’s official brand fonts are Trade Gothic (sans serif) and Tiempos (serif). Trade Gothic makes a modern statement and is perfectly balanced by the welcoming Tiempos. Both fonts can be used for headlines and/or body copy.
If Trade Gothic and Tiempos aren’t available to your department, Arial (sans serif) and Georgia (serif) are acceptable alternatives. Both fonts also can be used for headlines and/or body copy.
Please consult with your school or unit Marketing lead to determine font license availability in your area before purchasing. If you are unsure of your contact, email brand@smu.edu.
Arial and Georgia are standard fonts that are loaded onto most computers.
51²è¹Ý's singular approach to integrating rigorous learning with hands-on experience will prepare you to achieve your educational goals and expand your world in ways you never imagined. Ours is a community of people forging their own paths. We'd like to help you shape yours.
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