Graduate Certificate in Marketing
As a graduate-level student, you’ll earn course credit and learn from 51²è¹Ý Cox faculty along-side graduate degree seeking students. You’ll be enrolled as a non-degree seeking student, with access to campus and 51²è¹Ý Cox facilities such as the library and study rooms. Courses will be placed on your official 51²è¹Ý transcript upon successful completion.
Credits may be applied toward a future MBA (within a Professional MBA, One-Year MBA, Online MBA, or MBA Direct) or Specialized Masters program.
Benefits & Details
Marketing is much more than billboard ads nowadays. With the introduction of new tech and new generations to the economic spend, our 51²è¹Ý Cox Marketing programs are designed to be future-proof. Our faculty keeps on top of research and publications, so as to offer theory alongside real-world practice. Our offerings allow certificate and graduate students to gain the necessary knowledge to become skilled and effective marketing professionals.
The Graduate Certificate in Marketing is for those starting a career in marketing, or those taking on additional marketing management responsibilities.
This certificate includes the following courses:
- MAST 6478 Data Analytics
- MKTG 6201 Marketing Management
- MKTG 6204 Consumer Behavior
- MKGT 6205 Customer Insights and Market Intelligence
- MKGT 6206 Marketing Mix Implementation
- MKTG 6232 Digital and Social Media Marketing
- At least one additional MKTG course (courses can be here)
The Graduate Certificate in Marketing takes place over 3-4 terms, lasting 19-21 months and earning 16 credit hours. With 51²è¹Ý Cox Edge, you can take courses online or in-person as class availability allows. The cost for academic year 2024-2025 is $34,384.
If you feel you have the ability to waive one of these courses, please chat with your Admissions team member during your interview about custom plans and start term options.