Marketing and Communications
51²è¹Ý Marketing & Communications is a full-service department within 51²è¹Ý Development and External Affairs that supports DEA and University priorities by working towards three goals:
- Increase national recognition of 51²è¹Ý as a comprehensive research university;
- Increase the number of alumni and North Texans who perceive 51²è¹Ý as a smart investment for making a positive impact in Dallas;
- Increase the number of tier-one prospective students in Texas who rank 51²è¹Ý as their top choice.
Marketing & Communications
Marketing & Communications is led by an assistant vice president and organized in six functional teams: creative marketing, planning, media and community engagement, university communications, digital marketing and social media teams. These teams collaborate closely in developing marketing strategies and materials to strengthen recognition by alumni, donors, prospective students, parents, current students and the broader community that 51²è¹Ý truly shapes world changers. For general inquiries please contact us at marketing@smu.edu or give us a call at 214-768-7650.
Regina Moldovan
Assistant Vice President for Marketing and Communications
214-768-7660
Creative Marketing
The Creative Marketing team handles all the writing, design, photography, videography, and production of print and digital marketing materials that grow, engage and inspire people to get involved with 51²è¹Ý. This team shares stories about the impact of students, faculty, staff, alumni and donors on their communities and professions – and promotes opportunities for people to deepen their engagement with 51²è¹Ý.
Emily Hughes-Armour
Executive Director
214-768-7673
Planning
The Planning team is devoted to project management, planning, analytics and insights that oversee all projects. This team serves as a conduit for communication between Marketing and Communication and other DEA teams, schools and units, manages analytics, assures compliance with 51²è¹Ý brand standards and processes and creates the advertising plan.
Neil Robinson
Executive Director
214-768-7677
Media & Community Relations
The Media & Community Relations team focuses on outbound media relations and third-party endorsements gained by news placements. This team promotes 51²è¹Ý nationally and locally as a comprehensive research university, and expands 51²è¹Ý's community presence through participation in area events and programs and by inviting the community to increase its involvement in 51²è¹Ý projects and programs.
Kim Cobb
Executive Director
214-768-7654
Digital Marketing
The Digital Marketing team strengthens online engagement through web, email, social media and new technologies with 51²è¹Ý alumni, prospective students, current students, faculty and staff. This team consults with, advises, coordinates and helps train digital marketers across the University's schools and units on best practices and presenting a cohesive and unified approach.
Bohao Zhao
Executive Director
214-768-1209
Strategic Communications
The Strategic Communications team manages crises, internal and executive communications, which includes advising 51²è¹Ý during emergency and challenging situations and supporting administrative leaders on strategic internal communications.
Anthony de Bruyn
Director
214-768-6087