Wayne Taylor
Tenure and Tenure-Track Faculty
Assistant Professor
Marketing
| Phone |
214-768-3495 |
| Office |
Fincher 314 |
| Biography | |
| Website |
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| CV |
Education
PhD, University of California, Los Angeles
Biography
Wayne Taylor is an assistant professor of marketing at the Cox School of Business. His research focuses on modeling behavior using large customer databases.
Wayne earned his PhD from the Anderson School of Management at the University of California, Los Angeles. He holds a Bachelor of Science degree in Hotel Administration from Cornell University. Before entering academia, he was a senior manager of marketing analytics for Las Vegas Sands. He has also worked in revenue management for the Taj Mahal Casino Resort and for Marriott International.
Teaching
MAST 6251: Applied Predictive Analytics I
MKTG 6230: Customer Engagement and Loyalty Management
MKTG 6279: Data-Driven Marketing
Research
Bayesian Methods
Loyalty Programs
Database Marketing
Publications
Publications & Working Papers
"CRM Targeting With Loss Aversion: Evidence From The Casino Industry" with Jonathan Zhang.
"DEI Brand Activism on Social Media: A Brand Marketing and Social-Political Activism Comparison" with Jakki Thomas and Pradeep Chintagunta.
"Controlling for Retailer Synergies when Evaluating Coalition Loyalty Programs" with Xiaojing Dong.
"Incorporating Experience Quality Data into CRM Models: The Impact of Gambler Outcomes on Casino Return Times" with Anand Bodapati:
"Leveraging Loyalty Programs Using Competitor Based Targeting" with Brett Hollenbeck.
"Learning During School Closures: An Empirical Analysis of the Demand for Digital and Non-Digital Learning Products" with Karthik Babu Nattamai Kannan.
"Online Gambling Policy Effects on Tax Revenue and Irresponsible Gambling" with Daniel McCarthy and Kenneth C. Wilbur.
Other
Hohenberg, Sebastian, and Wayne Taylor. “Measuring Customer Satisfaction and Customer Loyalty.” Handbook of Market Research (2022): 909. 3.
Hollenbeck, Brett and Wayne Taylor. “How to Make Your Loyalty Program Pay Off.” Harvard Business Review (2021).